Architect: Coop Himmelb(L)Au
The main element of Coop Himmelb(L)Au is a large permeable hall with a
sculptural roof and the double cone which emerges in relation to the
existing headquarters complex. The hall is a marketplace for
differentiated and changing uses and an unmistakable sign for the BMW
Group. The interior topography creates differentiated spatial densities
and fluid subspaces. The heart of the building is the “Premiere” vehicle
delivery area. Hanging above this space are the customer lounges which
allow views through the event space and toward the BMW headquarters.
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