There’s no novelty in mass production any more; instead, a product is
desireable when it looks like it was the only one ever made. The BENDANT lamp, by MIOculture,
blends the advantages of both mass-production and hand-made craft. The
lamp comes to you as a mass-produced template that is ready to be bent
into a unique shape, resulting in an absolutely one-of-a-kind creation.
The flat-packed chandelier is made of durable, laser-cut,
powder-coated, flexible steel. By bending the various leaf-cut pieces
into different orientations, the chandelier takes on dimension and
character. The ingenuity behind the Bendant lamp
is that the uniqueness of the product is authentic; unlike other
companies who have added prepacked quirks to their designs to give them a
one-of-a-kind effect, this is the real thing.
MIOculture follows
the mass-customization manufacturing strategy of prefab: creating flat
uniform components that facilitate waste-reduction, both in fabrication
and packaging. To add to the eco-friendliness of the piece, the steel
in the Bendant lamp is 100% recyclable.
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