Designed by Bessermachen Design Studio
Packaging design from Bassermachen Design Studio is a wonderful example
of how characteristics of a product can be translate into packaging
design. Here, working with chocolate artist Henrik Konnerup, Brandhouse
created 12 archetypes within one packaging.
"12,000 pieces of chocolate have been produced - 1,000 large boxes.
Every piece of chocolate weighs 50 grams and can be divided into four
squares, each mould with the Brandhouse symbol in the middle. All 12,000
pieces are handmade.
Every piece of chocolate and each packaging design has the same
characteristics as the archetypes, thereby showing how to create the
personality of the brand through product development as well as
packaging design."
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