Twenty-six international designers, including Conran and Partners, Stuart Haygarth,
Martí Guixé, and Based Upon, were invited to redesign discarded objects
from Deptford Thrift Market, turning market bargains from a broken desk
fan to a dirty sofa into new and functional designs. Challenging the
preconceptions of usefulness and beauty, the designers were asked to use
their talents to re-work the item; creating something unique, desirable
and functional.
By re-interpreting the discarded, the aim of the Market Challenge is
to inspire and encourage designers to think about re-using what is
available before creating an entirely new product from scratch. The
possibilities for regeneration are endless: compressing or manipulating
the object; reengineering it; using it as an image for a website.
The small collection of designs are exhibited amongst a mass of white
painted material goods, from the odd mobile phone, a walking boot, a
tea set and a camcorder. The work on display holds interesting value to
the recycling of discarded material products. Three key re-designed
objects I found today included a discarded guitar named “No Strings
Attached” from Conran and Partners which intelligently combines iPod technology with a musical classic, Gitta Gschwendtner’s
shuttlecock lampshade “Shuttlecock Science”, and the “Nanny’s Chair” by
Life is a Suite, made from second hand tea cloths and aprons.
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