Like every season, Hermès launches its new collection of accessories inspired in the maison’s brand values.
“Contemporary craftsmanship” highlights the brand´s savoir-faire and the
artisan´s work through a contemporary prism portraying Hermès
accessories as timeless objects of art.
Always surprising in its product launches, Hermès entrusted CuldeSac™
with the creativity for its Au/W 2011 Accessories Presentation to the
media.
Nine installations with artisan soul designed by the creative team
devised a magical tour around the 400m2 stately house, emulating the
behind the scenes environment of the atelier, capturing the magic and
values of the artisan work.
Time and balance, discipline and precision, craftsmanship and raw
materials, curiosity… And the artisan’s maxim: bringing objects to life.
At the entrance, six marionettes around the table come to life recreating the fantasy of Gepetto, Pinocchio´s artisan carpenter.
Advancing towards the intimate space of the atelier, the male
accessories unveil themselves among molds, unfinished pieces and
remnants.
The silk and cashmere carrés seem to float and gently rock to the sound
of “The Nutcracker”, a symphony of the artisan work and its tools.
The rhythm of discovery is paced, a metronome echoing the patience of
the artisan shoemaker gains presence as the shoe collection slowly
unveils among constant references to time and patience, precision and
detail.
The final experience is filled with surprise; nostalgia and hidden treasures placed in those mythical music boxes invite to dream and remember…
0 comments:
Post a Comment