Chocolate of personality

Packaging design from Bassermachen Design Studio is a wonderful example of how characteristics of a product can be translate into packaging design. Here, working with chocolate artist Henrik Konnerup, Brandhouse created 12 archetypes within one packaging.

"12,000 pieces of chocolate have been produced - 1,000 large boxes. Every piece of chocolate weighs 50 grams and can be divided into four squares, each mould with the Brandhouse symbol in the middle. All 12,000 pieces are handmade.
Every piece of chocolate and each packaging design has the same characteristics as the archetypes, thereby showing how to create the personality of the brand through product development as well as packaging design."



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