Coca-Cola Summer 2009 campaign celebrates the joy and optimism of summer
and Coke's authentic connection to the season. Turner Duckworth
collaborated with Wieden + Kennedy
and The Coca-Cola Company North America Creative Excellence team to
create the fully integrated marketing initiative. The can graphics
designed by Turner Duckworth were featured on packaging, in-store
displays and select TV spots.
The designs were also used for summer
premiums on everything from t-shirts and hats to beach towels. Five
cans were released overall, culminating with a special July 4th holiday
can. The designs were also extended to can packs, 2 liters and 20oz
bottles, all in celebration of summer's favorite beverage - Coca-Cola.
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