In Costa Rica, the Bribri women of Talamanca are making organic cacao
and chocolate. Unlike monoculture farming, their cacao plants grow in
the natural ecosystem, surrounded within rich biodiversity, and conserve
the nature and land they inhabit… As their cocoa farms expand, so does
the conservation of native rainforest. Their main product is ground
cacao patties, which capture the essence of their production.
Hockey-puck in size and formed by hand, they are 100% cacao – no sugar
added – and the only ingredient needed to make the wonderful hot cacao
drink.
This cacao patty could be a great opportunity, but it needed a design
effort to showcase the product – from packaging and storing the cacao,
to brewing hot cacao, while making the entire experience and process
ceremonial.
We created a product ecosystem which included a logo, resalable
packaging (inspired by the burlap sacs used to store raw cacao beans
made locally, natural and biodegradable, reusable, organic), and an
accessory tool used to break-down the hardened patties and brew the hot
cacao drink.
The tool is custom built to grate the cacao and then to stir the hot
cocoa drink. A built-in hook allows the tool to hang on the rim of a mug
before and after use, and it self-cleans as it brews.
Our hope is project that this will bring awareness to the positivity
of organic cocoa production, as well as entice and educate viewers.
Whether they be consumers or partners, at the end of the day this effort
tells a story: organic cacao farming saves rainforest.
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