DVD Reel Packaging

Beccy McCray, director of creative development at Nexus Productions, says about their new DVD packaging: "We wanted to create something much more sustainable than the plastic jewel case and came up with the idea of a multi-functional and 100% recyclable cardboard box, inspired by the visual language and utilitarian functionality of the humble transit box."

Working with the design company, Julia, Nexus has realised that vision with a cleverly designed package which works not only as a DVD case but also the envelope, achieving the aim of reducing waste while not compromising on presentation.


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