Beccy McCray, director of creative development at Nexus Productions,
says about their new DVD packaging: "We wanted to create something much
more sustainable than the plastic jewel case and came up with the idea
of a multi-functional and 100% recyclable cardboard box, inspired by the
visual language and utilitarian functionality of the humble transit
box."
Working with the design company, Julia,
Nexus has realised that vision with a cleverly designed package which
works not only as a DVD case but also the envelope, achieving the aim of
reducing waste while not compromising on presentation.
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