Officemax Repositioning

Designed by Cyrus Blais, 

Syracuse University Communications Design Program

"Objective: To refocus Officemax's marketing and branding on students, teachers and institutions to separate itself from it's competitors. By moving in a new direction Officemax will form new brand loyalty while helping to make our educational system stronger."

Project includes Packaging, website, advertisements, vehicle design, and commercial storyboards.