The Pleasant River Soap

Art Director: Taja Dockendorf, 

Senior Designer: Sara Rosario at Pulp + Wire,  

Printed by J.S.McCarthy.

The packaging was designed to ship well when boxed and retailers have been exceptionally receptive to the new packaging, enabling Pleasant River to expand distribution and units sold almost immediately.

 "Drawing from vintage inspirations and from the Pleasant River Soap Company products themselves, Pulp+Wire principal Taja Dockendorf and designer Sara Rosario crafted a “‘ye olde urban apothecary” aesthetic to reinvigorate the company’s soap and lip balm packaging. Each box allows the gorgeous, hand crafted soaps to peek through, engaging with the consumer, and features custom graphics that evoke the soap’s ingredients in a playful, cheeky manner. All packaging uses recycled papers, soy inks and wind-powered printing to complement Pleasant River’s all natural, certified animal cruelty-free products."

Though initially a facelift project, Pulp+Wire invested the time to reinvent the Pleasant River brand, addressing logo, identity materials, 12 individual soap package designs, 4 coordinating lip balms, website, Point of Purchase display and retail tags."