Designed by NewDealDesign
"Sifteo Cubes are the alternative game system with truly hands-on
play. The domino-esque blocks are essentially bite-sized computers with
full-color displays that sense motion and each other. Pile them, group
them, or sort them - the types of interactive gameplay is unlimited -
fully engaged your brain and body.
With the innovative new product in mind we created packaging that is a
playful and communicative showcase for the young company’s first-ever
product. We developed a distinctive design language around iconic dance
step patterns. This pattern mirrors the interaction of the Cubes and
provides an element of storytelling. A shimmering arrangement of
stylized Cubes is printed on the packaging with a spot-UV finish;
showing the cubes in motion with dashed arrows illustrating their next
move."
"Graphics are purposefully layered throughout the Starter Kit
packaging to provide cues to the user of the contents within. A large
clear window in the sleeve reveals the Cubes. As you slide off the
sleeve you are presented with a Wi-Fi dongle and a quick-start card.
Removing the quick-start card reveals the Cubes dock. Behind interfolded
paper additional items are stored – cables and charger. Fun and lively
color pops reinforce the playful branding of Sifteo and serve as a
visual contrast for the individual Cubes displayed. This process of
discovery is geared to simplify the introduction of the
first-of-its-kind fun device.
The unique design language works as family of packaging products,
creating an all-inclusive solution that uses visual cues to instruct and
entice. The system is sold as a large start-kit as described above and
as a smaller booster package that only contains a single Cube."
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