Twenty-six international designers, including Conran and Partners, Stuart Haygarth, Martí Guixé, and Based Upon, were invited to redesign discarded objects from Deptford Thrift Market, turning market bargains from a broken desk fan to a dirty sofa into new and functional designs. Challenging the preconceptions of usefulness and beauty, the designers were asked to use their talents to re-work the item; creating something unique, desirable and functional.
By re-interpreting the discarded, the aim of the Market Challenge is to inspire and encourage designers to think about re-using what is available before creating an entirely new product from scratch. The possibilities for regeneration are endless: compressing or manipulating the object; reengineering it; using it as an image for a website.
The small collection of designs are exhibited amongst a mass of white painted material goods, from the odd mobile phone, a walking boot, a tea set and a camcorder. The work on display holds interesting value to the recycling of discarded material products. Three key re-designed objects I found today included a discarded guitar named “No Strings Attached” from Conran and Partners which intelligently combines iPod technology with a musical classic, Gitta Gschwendtner’s shuttlecock lampshade “Shuttlecock Science”, and the “Nanny’s Chair” by Life is a Suite, made from second hand tea cloths and aprons.