Concept from NTGJ - Multidisciplinary Design
They are innovating a lot in nutritional supplements but only on the
scientific aspects, trying to find strong anabolic formulas to enhance
the human body performances. On this project we propose an innovative
way to produce, to use and to pack supplements, which is more
ecological, functional, cheaper and small.
If we over-look throw the packaging design of the nutritional
supplements we can conclude that everything is very similar. The market
is full of brands and all of them are using big sized standard plastic
packs with powder to be solved with water or milk, for products such as
Whey Protein, Creatine, Mass Gainers and others.
With this way of using whey protein you can replace the plastic
packages by small sized cardboard packages. Cardboard is very ecological
because it is entirely recyclable. Consumer, Producer and Environment
would benefice a lot with this new product. The price would be lower
because you are using a cheap material and the transportation would
be cheaper as well, because you are using smaller packages.
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